You may already know that Pinterest is a great way to start driving traffic to your blog. For this reason, this post is a guide on Pinterest for bloggers, so you can get traffic to your content from day 1.
As a beginner blogger, you want to drive as much traffic to your blog as possible to grow your business and reach your ideal audience.
In order to grow your blog to a full-time income, you need to drive consistent traffic to your content, and Pinterest is the perfect platform to do that.
So, let’s see how you can drive traffic to your blog with Pinterest.
If you haven’t created your blog yet, here’s a full guide for you.
This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost for you. Please read my full disclosure for more information.
How to drive traffic with Pinterest
Convert to a Business account
The first thing you should do once deciding to use Pinterest as a traffic driver for your blog is to convert your personal account to a business account.
By doing this you get access to helpful features like an analytics dashboard, ad options, information about your audience, and much more.
Allow People to Pin from Your Posts
A great way to drive more traffic from Pinterest to your content is to allow your readers to pin directly from your blog post.
As more and more people pin your blog posts, the more traction your content is going to gain on Pinterest, which then leads to your pins being seen by more people.
The more people put their eyeballs on your pins, the greater the chance of you getting more link clicks, and therefore, more traffic from Pinterest.
So, how can people pin your post directly from your blog?
By using, for example, the Weblizar Pin It Button On Image Hover And Post.
This enables the option to directly save images from your blog post to Pinterest.
Ensure you have at least one “pinnable” image for each of your blog posts. You want people to pin images with the right format ratio for Pinterest (image with a 2:3 format ratio).
Get More Followers on Pinterest
Pinterest shows your Pins to your followers first.
If your followers engage with your “fresh” pins, Pinterest will then show those pins to a larger audience.
That’s why getting more followers is important (at least in the early stages of blogging).
To achieve that, you have to optimize your profile for SEO, using keywords related to your content, and audience.
This way, it’ll be easier for your target audience to find your content.
Work on Your Pinterest SEO
If you want to get massive traffic from Pinterest, you must optimize your Pinterest account for SEO.
What do I mean by this?
I mean that you have to use powerful and meaningful keywords all over your account. Otherwise, you’re going to have a hard time showing up in front of your audience’s eyeballs.
It’s important to include keywords:
- Your profile’s description
- Your boards’ name
- Boards’ description
- On your pins
How to Find Relevant Keywords
Go over to Pinterest and search for topics related to your niche.
In my case, I teach people how to start and grow a blog from scratch.
So, what I did was perform searches for words like blog, blogging, blog traffic, blog monetization, and see what came up.
As an example, let’s see what comes up when I search for “start a blog” on Pinterest:
As you can see, Pinterest shows me related keywords that people search for when they want to know more about this topic.
Since these are keywords with high search volumes, it’s a no-brainer to include some of them throughout your Pinterest content.
Just make sure the keywords you choose are directly related to your content, otherwise, you can mess up your Pinterest’s SEO completely.
Write Good Pinterest Descriptions
Writing good Pinterest descriptions is the key to getting your pins showing up higher on people’s searches feed.
But what is a good Pin description?
Good Pin descriptions are the ones that properly explain what your blog post is all about and contain the right keywords that people are using to search for that type of content.
By creating Pin descriptions using the right keywords, I was able to rank several of my Pins, only 3 months into my blogging journey.
This was a big win for me and made me realize just how powerful Pinterest can be when using the right keywords in my pins.
Create Beautiful Graphics
Pinterest is all about visuals.
If you want to get found on Pinterest, you have to create beautiful and enticing images that stand out from the crowd as much as possible.
It’s important that you study your competition’s graphics, and see how you can differentiate yourself from them.
To find this out, perform searches on Pinterest related to your content and see what comes up.
How are those pins created? Which colors or fonts do you see more often? Which type of pins do you see? More text-based, more image-based, more video-based?
Now, I’m not saying you should create graphics that are the complete opposite of what you’re seeing.
What I’m saying is: if you create graphics that look the same as the others, your pins aren’t going to be noticed.
So, see what you can do to stand out from the crowd. See how you can get found better within thousands of other pins.
Also, experiment with different pin graphics, colors, and fonts to see which ones do better and get a higher engagement level from people.
Just make sure to always make your pins look appealing.
Once you see that a certain pin is doing well, that’s a sign that you should create more pins like that.
Create Branded Pins
Having branded pins is great because people will easier identify your content from the rest.
Your Pinterest graphics don’t have to match the colors and fonts you use on your blog.
What works for your blog pages and blog posts, may not necessarily work for your pins, and that’s completely fine.
However, it’s important to design pins that resonate with your brand somehow.
Maybe use the same fonts or font pairings, or maybe organize your pins in a way that’s unique, or even use the same color scheme throughout your pins.
Find something you can include in your pin design that’ll make people differentiate your content from the rest.
Also, make sure that each of your pins includes your business name.
Use the Right Pin Sizes
When creating graphics, it’s important to follow Pinterest’s recommendations. According to them, the optimal size ratio for images is 2:3.
So, for example, you want to create images that are 600x900px or 1000x1500px.
These pin sizes are what I usually use to create my pins and it has been working fine for me.
But it can be different for you, so experiment with different sizes (maintaining the 2:3 ratio).
Create Different Pins for the Same Post
Pinterest loves fresh content, so you must create different pins for the same blog post.
Every time you publish a new graphic, Pinterest “sees it” as if it was completely new content, even if it’s leading to the same blog post.
This is great since the more pins you have for the same blog post, the bigger the potential to get more traffic leading to your content.
I never use the same Pin image more than once. Every week I create new templates for the content I wish to promote.
It’s a lot of work, but I find that this strategy is paying off, as my pins are getting seen more by people.
Pin to the Most Engaged Related Board
You always want to pin your content to the most engaged related board.
This is because of 2 reasons.
The first reason is that when you’re pinning to a related board, Pinterest can understand better what exactly your pin is all about, and will more quickly show that specific pin on people’s searches when they are looking for that type of content.
The second reason is that if you’re pinning to a board with a high engagement level, Pinterest perceives that that content is valuable, and it’s more likely to make your pin show on more people’s searches.
Pin Others’ Content
It’s important to create your own pins. It’s also very important to pin others’ pins as well, as it will enrich your boards.
It’s important, however, to make sure the pins you’re choosing to pin to your boards lead to actual blog posts, or at least to relevant content.
That’s because some pins lead to spam links, which is not good for you since Pinterest doesn’t want to show this type of content to its users.
A good rule to follow is to pin on a 70/30 or 80/20 ratio. Pin a bigger portion of your content and a smaller portion of others’ content.
And there you go. These are my best Pinterest tips for now. I hope you find them helpful in bringing you more traffic to your content.
See you in my next post!